A grand opening event connected to the legacy of slain rapper Nipsey Hussle was disrupted by gunfire Sunday afternoon in Long Beach, California, leaving multiple people shot and one person dead, as reported [1] by The New York Post.
The shooting occurred around 3:32 p.m. near Third Street and Pine Avenue as crowds gathered for the launch of a new Marathon Burger location, according to the Long Beach Police Department.
The restaurant is part of the fast-food chain founded by Hussle’s estate.
Authorities confirmed that multiple victims were involved in the shooting, including one fatality. Officials said the motive, the circumstances surrounding the incident, and any suspect information remain under investigation.
The Long Beach location was opened in partnership with the Broadus family, including rapper Snoop Dogg, who attended the event.
Snoop was greeted by a large crowd of fans as he cut the ribbon at the ceremony. He was also seen flipping burgers inside the restaurant during the celebration.
The event had drawn significant attention as supporters and community members came out to mark the opening tied to Hussle’s name and brand.
Shortly after the ribbon-cutting festivities, violence broke out near the venue. Eyewitness video circulating online shows at least one individual being transported from the scene on a gurney.
Police have not released details about the identities of the victims or the severity of the injuries beyond confirming that one person died. No arrests have been announced.
Nipsey Hussle, whose real name was Ermias Asghedom, was a Grammy-nominated rapper and entrepreneur who was killed in 2019. His estate has continued to expand business ventures tied to his brand, including Marathon Burger.
The Long Beach Police Department stated that the shooting remains under active investigation. Officers responded quickly to the scene and secured the area as emergency crews assisted victims.
Authorities have not indicated whether the shooting was connected to the event itself or was a separate incident occurring nearby. Investigators are reviewing evidence and speaking with witnesses.
NEW : Tragic scene in Long Beach, CA: 1 killed, 2 injured after multiple shots fired near the grand opening of Nipsey Hussle’s Marathon Burger. Snoop Dogg attended the ribbon-cutting earlier, but had left before the chaos erupted. Incident ~half a block away, no confirmed link… pic.twitter.com/rF73lZF1ZW [2]
— Officer Lew (@officer_Lew) March 2, 2026 [3]
The area around Third Street and Pine Avenue was temporarily impacted as law enforcement processed the scene. Additional details are expected as the investigation continues.
The opening of Marathon Burger had been promoted as a significant moment for the community and supporters of Hussle’s legacy. Sunday’s violence, however, shifted attention from the celebration to an active crime scene.
Law enforcement officials have urged anyone with information about the shooting to contact the Long Beach Police Department.