A conservative advocacy group aligned with House Speaker Mike Johnson is launching a major nationwide campaign to promote tax cuts passed under President Donald Trump, according to details shared [1] with Fox News Digital.
The American Action Network (AAN) announced Tuesday it is rolling out a $10 million advertising effort focused on the “Working Families Tax Cuts Act,” with ads set to run across 37 congressional districts on broadcast, digital, and streaming platforms through April 15, the federal tax filing deadline.
The campaign highlights tax provisions included in a sweeping domestic policy law that was passed largely along party lines by the Republican-controlled House and Senate and signed into law by President Donald Trump last summer.
The legislation includes extensions of Trump’s 2017 tax cuts and eliminates taxes on tips and overtime pay, measures Republicans have emphasized as key priorities.
With tax season underway, Republicans are amplifying messaging around the law as they work to maintain narrow congressional majorities in the upcoming midterm elections.
“Republicans secured the largest tax cut in history and stood up for working families—a win that will be reflected in tax returns nationwide. American Action Network will continue to showcase the conservative policies that lower costs for the hardworking men and women across this country,” AAN President Chris Winkelman told Fox News Digital.
Winkelman added, “As Tax Day approaches, we are reminding Americans that every single Democrat voted to raise their taxes.”
House Speaker Mike Johnson and other Republican leaders have also emphasized the tax cuts in recent public messaging.
“Hardworking families will see the LARGEST tax cuts in American history….putting more money in their pockets, thanks to Congressional Republicans and President Donald J. Trump Working Families Tax Cuts,” Johnson said in a recent social media post.
National Republican Congressional Committee Chair Rep. Richard Hudson previously told Fox News Digital that workers who earn tips or overtime would benefit directly from the changes.
“As we move into tax season…folks who work overtime, folks who work for tips, they’re going to see a lot more money in their pocket thanks to no tax on tips, no tax on overtime,” Hudson said.
Republicans have also rebranded the broader legislative package, originally known as the “One Big Beautiful Bill Act,” to emphasize its tax provisions.
The AAN campaign will include ads thanking Republican lawmakers for passing the tax cuts in multiple districts represented by GOP members of Congress.
These include districts held by Reps. Nick Begich of Alaska; Juan Ciscomani of Arizona; David Valadao of California; Jeff Crank and Gabe Evans of Colorado; Anna Paulina Luna, Laurel Lee, and Maria Elvira Salazar of Florida; Mariannette Miller-Meeks and Zach Nunn of Iowa; Bill Huizenga and Tom Barrett of Michigan; Brad Finstad of Minnesota; Tom Kean Jr. of New Jersey; Nick LaLota and Mike Lawler of New York; Ryan Mackenzie, Rob Bresnahan, and Scott Perry of Pennsylvania; Monica De La Cruz of Texas; Michael Baumgartner of Washington; and Bryan Steil and Derrick Van Orden of Wisconsin.
A separate set of ads will target Democratic lawmakers, criticizing them for opposing the legislation.
These ads will run in districts represented by Reps. Adam Gray of California; Jared Moskowitz of Florida; Kristen McDonald Rivet of Michigan; Dina Titus and Susie Lee of Nevada; Nellie Pou of New Jersey; Gabe Vasquez of New Mexico; Tom Suozzi, Laura Gillen, and Josh Riley of New York; Don Davis of North Carolina; Henry Cuellar and Vicente Gonzalez of Texas; and Marie Gluesenkamp-Perez of Washington.
Democrats have criticized the law and its provisions.
Democratic Congressional Campaign Committee Chair Rep. Suzan DelBene told Fox News Digital that “the policies that Republicans have prioritized have been favoring the wealthy and the well-connected, tax breaks for the wealthy and the well-connected, but hurting working families across the country. People are feeling that, and we’re going to continue to call that out and stand up against it.”
CJ Warnke, communications director for the House Majority PAC, also criticized the legislation, stating that “House Republicans voted to give the elite a massive tax break — all while raising prices, cutting healthcare, and hiding the Epstein Files. Americans won’t forget their betrayal, and Democrats will take back the House in November.”
Republicans are navigating a challenging political environment ahead of the midterms, with historical trends that often see the party in power lose seats, along with broader concerns about inflation, foreign policy tensions involving Iran, and public approval ratings.
The advertising campaign is expected to run through the April 15 tax deadline, with AAN deploying messaging across multiple platforms to highlight the tax law’s impact on voters nationwide.