Kendall Jenner’s latest campaign offers considerably more than its first impression suggests. The 818 Tequila founder appears to bare everything for a cheeky new advertisement, but the seemingly revealing setup is carefully constructed around a playful wardrobe surprise, as reported [1] by Page Six.
Titled “Nothing Extra,” the campaign video places Jenner in the lush gardens of LA’s Flamingo Estate. As she wanders through the greenery, the framing initially makes the supermodel appear to be completely nude.
The stripped down presentation matches the advertisement’s message about 818 Tequila. Its narration draws a direct connection between keeping things natural and the apparent absence of clothing as Jenner moves through the garden.
“Some things don’t need dressing up. They’re better stripped down. Closer to their natural state,” a voice narrates. Meanwhile, Jenner picks pomegranates and carries a basket filled with flowers and booze.
The advertisement then turns its attention from the scenery to the tequila itself. The narration emphasizes what the company says is absent from the product while continuing to build toward the joke surrounding Jenner’s appearance.
“818 Tequila is the same way. No added flavors, no added sweeteners. Nothing artificial. It’s practically naked. Which means Kendall Jenner is …” the voice says, leaving the sentence hanging just before the reveal.
That is when Jenner steps in to correct the assumption the advertisement has deliberately encouraged. “Not naked at all,” the star interjects before emerging fully into view.
Instead of appearing unclothed, Jenner reveals that she is wearing a tiny LPA minidress. The dress features an off the shoulder design, though the earlier camera angles had kept it hidden from viewers.
Jenner then delivers the campaign’s final punch line by redirecting the naked description toward the product. “It’s the tequila,” Jenner quips. “The tequila’s naked.”
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The reveal turns the campaign’s provocative setup into a visual joke about the tequila’s ingredients. Jenner may look nude while walking through the garden, but the advertisement ultimately explains that the phrase “practically naked” is meant to describe 818 Tequila.
Although Jenner did not actually pose without clothing for this particular campaign, the apparent nudity plays with imagery she has embraced during previous modeling work. The supermodel has stripped down for several other brands and publications in the past.
Among those appearances, Jenner has worn nothing except Christmas tree lights for Jacquemus. She has also posed without a shirt for Calvin Klein and stripped down for a sultry spread in i-D magazine.
Those earlier shoots make the initial premise of the 818 advertisement seem plausible before Jenner steps forward in her minidress. This time, however, the suggestion of nudity is part of the campaign’s misdirection rather than an actual unclothed appearance.
Jenner launched 818 Tequila in 2021. The company is now described as the country’s fastest growing tequila brand, giving the founder another opportunity to place herself at the center of its advertising.
With “Nothing Extra,” the company links its message about no added flavors, no added sweeteners and nothing artificial to Jenner’s seemingly bare garden stroll. The campaign saves her clothing reveal for the payoff, leaving the tequila as the only thing described as naked.