The Philadelphia Eagles’ widely debated “tush push” play has survived attempts by NFL opponents to ban it, and now it has found a corporate sponsor.

On Tuesday, DUDE Wipes announced that it will serve as the lead sponsor of the play, beginning with the Eagles’ season opener on Thursday night against the Dallas Cowboys.

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The sponsorship will include promotions tied directly to the Eagles’ signature short-yardage maneuver, which has become both a staple of their offense and a point of contention across the league.

“DUDE Wipes has built one of the most successful and marketable brands in the industry by combining innovation, creativity, and humor,” said Eagles senior vice president of corporate sponsorships Brian Napoli.

“We are thrilled to welcome DUDE Wipes as a partner of the Philadelphia Eagles and look forward to having fun with their brand, both on and off the field, this season.”

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DUDE Wipes Chief Marketing Officer Ryan Meegan echoed that sentiment, noting the connection between the brand and the play itself.

“It only feels right for DUDE Wipes to be the official sponsor of the Tush Push,” Meegan said.

“The play, like DUDE Wipes, results in a clean conversion. We’re always looking for bold and unconventional ways to inject the brand into cultural conversations in a distinctly DUDE-ified way — and this partnership is a perfect fit.”

The collaboration will include a mix of promotional efforts throughout the 2025 season.

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Fans can expect branded social media content, product sampling at Eagles-hosted events, and postgame radio segments celebrating successful “tush push” plays.

The play, formally a quarterback sneak with a push from teammates, has been a central part of the Eagles’ offensive strategy.

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Since 2022, Philadelphia has converted a first down or touchdown on approximately 87 percent of its “tush push” attempts.

The tactic has been credited as a key factor in the team’s success, which includes back-to-back Super Bowl appearances and a championship victory last season over the Kansas City Chiefs, ending the Chiefs’ bid for a third consecutive title.

The “tush push” has drawn frustration from opposing teams who argue the play is difficult to defend and gives the Eagles a competitive advantage.

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Earlier this year, the Green Bay Packers formally introduced a proposal to ban the play, and it gained support from several franchises.

However, the measure ultimately failed to secure enough votes to pass, leaving the play legal for the 2025 season.

The NFL’s decision means the Eagles will continue using the play, now backed by an official partnership with DUDE Wipes.

The sponsorship further cements the “tush push” as not only an on-field tactic but also a marketing opportunity.

As Philadelphia prepares to open the season against Dallas, the partnership marks a new chapter in the growing profile of the controversial play.

For DUDE Wipes, the deal provides a platform to connect its brand to one of the NFL’s most recognizable — and debated — strategies.

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