Actress Sydney Sweeney unveiled a new advertisement for her lingerie brand SYRN, drawing attention to the release of the second installment of her “Seductress” collection, as reported by AOL.

The campaign, shared on Instagram, features the 28-year-old actress modeling a white lace piece identified as the Fantasy Lace Halter Bodysuit, priced at $89.

The design includes a high neckline, open back, and sheer lace fabric. Sweeney paired the look with matching thigh-high stockings while posing with props, including opera glasses and a popcorn box.

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The release marks the second drop in the Seductress line, following an earlier campaign this month in which Sweeney modeled a black lace set.

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The brand itself launched in January and offers a range of 44 sizes, spanning from 30B to 42DDD.

Sweeney, known for her role in “Euphoria,” is the sole founder of SYRN. She has described the brand as focused on offering inclusive sizing and a variety of styles, including collections labeled Comfy, Playful, and Seductress.

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The campaign generated a significant response online, with users commenting on the post in large numbers. One fan wrote, “HHHOOOOLLLLYYYYY GOD DAMNNN!!”

Another added, “Can someone call emergency medical services? I’m having tachycardia after watching this [fire emojis].”

A third commenter wrote, “How do us normal girls even survive out here with Sydney looking like the entire snack! good god.”

 

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In a previous interview with Elle Magazine, Sweeney discussed the vision behind her brand and the approach she wanted to take in designing the collections.

“I wanted to create a world and a feeling. I wanted to build a lingerie brand that feels like it understands women instead of talking at them,” she said.

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She continued, “Syrn is about confidence without pressure, feeling sexy, powerful, soft, playful, or all of the above, depending on the day. As the sole founder, my vision was to create something that lives in real life and doesn’t hold anyone back.”

Sweeney also explained the concept behind launching the Seductress collection as the brand’s early focus.

“Seductress felt like the right opening chapter. It’s bold, confident, and unapologetic. It’s about owning your power and your desire on your own terms,” she said.

She added, “Starting there set the tone for Syrn as a brand that celebrates femininity in all its forms. It’s not about dressing for anyone else; it’s about how you feel when you put it on. Seductress is that moment of stepping into yourself.”

The campaign represents the latest effort by Sweeney to promote her brand as it expands its offerings and builds its presence in the competitive lingerie market.

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