A social media post from New York Gov. Kathy Hochul’s office promoting a statewide pothole repair effort drew widespread attention online after its wording prompted a wave of reactions from users who pointed to an unintended double meaning, as reported by The New York Post.

The post, published on Wednesday on X by the State of New York, read: “It’s hole filling season,” without additional context.

The message was intended to highlight ongoing road repair efforts following winter conditions, but it quickly generated responses from users who interpreted the phrasing differently.

it’s hole filling season

— State of New York (@NYGov) April 8, 2026

Several users replied with jokes and commentary referencing the wording of the post.

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One response stated, “That’s what she said,” while another user wrote, “Taken from Hochul’s Tinder page.”

Additional replies included remarks and memes referencing the phrasing, as the post circulated across the platform.

The state’s message referred to an effort to address potholes that developed after a winter marked by freeze-thaw cycles, which can cause significant damage to road surfaces.

Gov. Hochul had held a pothole repair event in Albany earlier in the week to mark the beginning of the initiative.

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During that event, Hochul outlined the scope of the project, stating, “We are stepping up with an unprecedented state effort to repave hundreds of miles of roadway and fill hundreds of thousands of potholes in the next few weeks alone.”

Officials said crews were expected to fill approximately 175,000 potholes over the course of the month.

Despite the focus on infrastructure repairs, the wording of the social media post became the primary focus of online discussion.

Some users continued to post comments and memes, while others referenced past communications from the state’s social media accounts.

The post also prompted renewed attention to previous online content shared by Hochul’s staff.

Earlier in the year, the state’s social media accounts shared posts that drew attention for their tone and style, including one in January that featured a digitally altered image of a Furby with bunny ears in a snowstorm alongside the caption, “WE GOTTA RESPECT MOTHER NATURE’S THING.”

 

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A post shared by NYGov (@nygov)

In March, the account also referenced a personal controversy involving Barstool Sports founder Dave Portnoy, which was later discussed widely online.

The evolving tone of the state’s social media presence has been noted by observers. Gothamist previously reported on the account’s shift in style, writing that it has “increasingly become a destination for nonsensical memes.”

Milly Czerwinski, a 27-year-old who has managed the @NYGov social media account for less than a year, addressed the approach in comments to the outlet.

“I noticed that the weirder the posts, the better it would perform, and therefore the more people would see really important government information,” Czerwinski said.

The latest post, while intended to promote routine infrastructure work, became another example of how messaging on official accounts can draw unexpected reactions depending on wording and presentation.

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