Rep. Eric Swalwell outlined a proposed campaign message for Democrats in 2025 that he said would focus on accountability for companies and individuals who have engaged in business dealings with President Donald Trump.

Swalwell described the idea as part of a broader strategy aimed at signaling how Democrats would approach oversight if they regain congressional authority, particularly the ability to issue subpoenas.

“I suggested to our leadership, and it's been well received that we need to have a campaign called We won't forget it, or it will all come out,” Swalwell said.

He said the messaging would be directed toward a wide range of entities, including corporations and institutions that have entered into agreements involving Trump.

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“That's the message that we send to the colleges, to the law firms, to the entertainment giants, all these companies and individuals who have done these drug deals with Donald Trump,” Swalwell said.

Swalwell indicated that the proposed campaign would emphasize the use of investigative tools available to Congress.

“We need to make it clear as a Democratic caucus that when we have the subpoena power, it'll all come out,” he said.

He also addressed what he described as the expectations of those engaging in such deals, arguing that some may believe they will not face consequences.

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“So I hope your deal is solid and honest, because it's all going to come out,” Swalwell said.

Swalwell said the campaign concept is intended to reinforce the importance of accountability and signal a shift in how Democrats would approach oversight if given the opportunity.

“And I think that shows one accountability,” he said.

He added that, in his view, many of the individuals and organizations involved may be relying on what he described as a perception of leniency based on past actions by Democrats.

“Because right now, I'm being honest with you most the people who are striking these deals with Donald Trump, they don't think that Democrats are up for being punitive against them when we're in power,” Swalwell said.

He continued by describing what he believes is a broader assumption about how Democrats have handled similar situations.

“They are betting on us being as soft as because we've been in the past,” he said.

Swalwell said that, under his proposal, Democrats would need to communicate a different approach moving forward.

“And we have to make it clear that it's not going to be enough,” he said.

He concluded by outlining how he believes such efforts would be carried out if Democrats regain authority.

“That your ass was going to be in a witness chair, telling the whole country,” Swalwell said.

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