WHAT YOU NEED TO KNOW
- Sydney Sweeney wore a gold “SB” necklace while modeling a pale pink bra in a new campaign for her lingerie brand, Syrn.
- The initials match boyfriend Scooter Braun, though neither Sweeney nor Syrn explained the necklace’s meaning.
- Sweeney and Braun have become increasingly public through trips, affectionate birthday tributes and appearances together.
- A People source said Sweeney has been spending time with Braun’s three children as their relationship grows more serious.
Sydney Sweeney appears to have slipped a personal detail into her latest campaign for Syrn, the lingerie brand she founded.
The actress modeled a pale pink bra while wearing a delicate gold necklace bearing the initials “SB.”
As Fox News reported, photos shared by the company offered a clear look at the two small letters resting around Sweeney’s neck.
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The initials match those of her boyfriend, music executive Scooter Braun, though neither Sweeney nor Syrn explained the accessory’s meaning.
Another image in the campaign carousel showed the actress, 29, taking a mirror selfie in the same pale pink look.
The intimate setting kept the focus on the new design, while the understated necklace supplied an unexpected romantic detail.
The Syrn caption opened with a characteristically provocative message: “Send Nudes, now yours.”
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“Syd wears the Smooth Cup Demi in Babe,” the company added in the Instagram post.
Syrn explained that the new design uses the same fit as its Romantic Demi bra. The latest version features a smooth cup intended to remain discreet beneath shirts.
The necklace arrives as Sweeney and Braun have become increasingly public about their relationship.
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After initially keeping the romance relatively quiet, the pair have shared more glimpses of their time together and celebrated one another on social media.
Their relationship traces back to summer 2025, when they connected in Venice around the time of Jeff Bezos and Lauren Sánchez’s wedding, according to People.
The outlet reported in September 2025 that Sweeney and Braun were casually seeing each other.
Their connection has since become more serious. A source told People earlier this month that Sweeney had not been seeking another relationship after ending her engagement to Jonathan Davino.
“When Sydney met Scooter, she wasn't looking for another relationship,” the source told the outlet.
The source said Sweeney had ended her engagement and wanted to simplify her life rather than complicate it.
Another source said the relationship grew from a friendship. “They started as friends, and it kind of just happened,” the source told People.
According to the outlet, both Sweeney and Braun were surprised by the relationship but have become very happy together. Their romance has also become considerably less private during the past year.
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Braun accompanied Sweeney to the “Euphoria” Season 3 premiere in April. The couple later offered glimpses of trips they took together throughout the summer.
Earlier this month, they returned to Venice, where they first connected in 2025.
They were photographed holding hands and kissing during the visit, which came shortly before Sweeney celebrated her 29th birthday on Sept. 12.
Braun marked her birthday with a public Instagram tribute that described their relationship as a “true partnership.” His message praised the joy and excitement Sweeney had brought into his life.
“You make me smile harder, laugh louder, adventure more, and dream bigger,” Braun wrote.
He continued, “You've made the ordinary feel exciting, and the future feel like something I can't wait to get to.” Braun concluded his tribute with another affectionate declaration: “Happy birthday, Syd. Many more celebrations ahead. I love you.”
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Sweeney has also celebrated Braun publicly.
For his 45th birthday in June, she shared an Instagram story featuring a photo of herself kissing him on the cheek and called him “the man with the biggest heart I know.”
In another story, Sweeney thanked Braun for “all the living room dances and making me smile again.” She added, “A good man is rare. A man like you is once in a lifetime.”
Their relationship has reached another significant milestone away from social media.
A source told People this month that Sweeney has been spending time with Braun’s three children, whom he shares with his former wife, Yael Cohen.
“They're very serious. Sydney's spending time with his kids, and that's a big deal,” the source said. The source added that Braun is careful about who he brings around his children.
Braun and Cohen finalized their divorce in 2022. Sweeney ended her longtime relationship and engagement to Davino before becoming involved with Braun.
Against that increasingly public backdrop, the gold “SB” necklace offered a subtle addition to Sweeney’s Syrn campaign.
Neither she nor the brand confirmed its significance, but the matching initials quickly placed Braun at the center of attention.
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